Tag Archive for 'social media strategy'

Creating a Facebook presence for a non-profit

Is it time to revisit your Facebook strategy? Should you have Groups vs. Pages. Fans vs. Members?

I have been doing a lot of research and writing reports for European clients to advise them on social media and mobile media strategies and am starting to turn some of that intel into action for my other full-time volunteer gig - running the Visual Editors charity.

is a non-profit foundation founded in 2004 to promote visual journalism literacy and has used an array of social networking tools to organize fundraising, meetups and training events around the world. It has been a sandbox for me and our members to get our hands dirty with emerging technologies and behaviors.
Our members have been, at times, years ahead of many other groups of journalists in adopting and adapting to the digital media landscape. VizEds members have been active for a long time in social media spaces like Facebook and Twitter.

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