The new design for The Examiner has been steadily making its way into the existing editions (Washington and San Francisco) since mid-February. Quietly, without the usual brass bands and reader trauma. Compared to recent flashy redesigns, The Examiner represents a kind of un-design ‘ redesign’ — the goals we developed were based on a core desire to produce an upscale daily news tabloid that works hard to provide daily intelligence in a magazine-style form. A free tabloid with an upmarket quality standard is a first for a daily in the U.S.
What this also meant is we weren’t going to be designing a paper that relies on gimmicks to be noticed. All that matters is that the new design reveal the character of the new Examiner — smart, interesting and relevant to your life today.
