Tag Archive for 'msi'

Cairo: 3-day course in rapid-prototyping techniques

SLIDESHOW: Teaching rapid prototyping and new product development strategies to media managers in Egypt.

Today my students completed a USAID-funded workshop designed to teach journalists how to use market-focused techniques and apply a systematic, segmented approach to developing actionable ideas and quality prototypes designed to reach a new or existing audience.

Egypt’s media houses are using training efforts like this to modernize their news operations and develop independent revenue sources.

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Egypt Media (Part 2)

Robb will return to the Media Development project to train Egyptian journalists and develop mobile media strategies with publishers.

The offices in Cairo are run by and with a grant from .

Robb Montgomery trains Egyptian journalists in Cairo. Media Development is a USAID funded project.

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Egypt Media (Part 2)
Cairo, Egypt
June 10 — 25, 2010

Egypt Media (Part 1)

Robb will return to the Media Development project to train Egyptian journalists and develop mobile media strategies with publishers.

The offices in Cairo are run by and with a grant from .

Robb Montgomery trains Egyptian journalists in Cairo. Media Development is a USAID funded project.

Robb Montgomery trains Egyptian journalists in Cairo. Media Development is a USAID funded project.

Continue reading ‘Egypt Media (Part 1)’

Egypt Media (Part 1)
Cairo, Egypt
May 29, 2010June 4, 2010

Joe Raffelberg (Egypt Media Development Program)

Robb is not only a very professional trainer in multimedia subjects he is also a visionary that translates his ideas into money-spinning strategy.
On top he is much liked by his students and colleagues for putting things across to them in a patient, yet convincing way.

In Egypt he is helping change mind-sets on print-online-mobile migration and the monitization thereof.

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