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Charles Apple has done it again.
Charles again has the scoop on a big newspaper redesign. This time it is a much clearer image of the new design for the Sun-Sentinel in South Florida. (he blogged ‘spy photos‘ of the new design in his August 1 blog item.)
TABLOID, TABLOID, TABLOID
This is a very tabloid front page. Yeah, I went there.
Having worked as an editor on designs for the Sun-Times, Red Streak (and even the Sun-Sentinel’s launch of XS (now called City Link) I, of course, don’t mean that the SS went tabloid in a negative way at all.
“Tabloid” can be up a design strategy for up market, and mid market too, of course. (I redesigned The Examiner as a more up market read . . . and years ago I redesigned Sun Publications as an up market suburban read . . so I know a little bit about this.)
Broadsheet preserves the sectioning at the expense of a true magazine page turning experience. Still smartly editing your pages like a magazine editor does can only help in attracting and guiding readers through a daily newspaper.
BACK TO FLORIDA
This bold design does what every well-edited tab front page should. Use toppers well, provide a decisive, clear snapshot of a day and dare you to turn inside to find more interesting items.
THE CAVEAT
This type of page is driven by the culture, conversations and characters involved in the news meetings. I would like to know more about how the editor-in-chief, Earl Maucker, led a culture change for news planning and coverage - and in particular, Page One.
You can’t produce this type of front the way most broadsheet editors decide A1 items in news meetings.
The editor of this paper will have to implement a new strategy to back up the design if he truly plans on pulling this off every day.
I will now return to watching Apple’s blog for more details about this and the other Tribune redesigns.
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