Multimedia training and visual journalism
This, just in from the alert-o-shpere.
New logo from IHT.com
The International Herald Tribune is dropping its ornate, 142-year-old logo for a more modern, simpler look. The detail-rich logo is being replaced by a phrase, “The Global Edition of the New York Times,” highlighting that the paper is fully part of the New York Times Co. after a 2002 deal.
Continue reading ‘International Herald Tribune drops logo from nameplate’
The Chicago Tribune recently raised their single copy cover price to 75 cents - a 50 percent hike - and shrunk the product to the 48-inch web width dimension.
They also took an unusual step with their brand equity - they changed their flag (a.k.a. the nameplate, masthead) from white type on blue field to blue type only, curiously matching in the most obvious of choices (”color”), the nameplates of the paper’s primary regional competitors.
The inversion of color is a fairly dramatic brand-identity change and only a jaded consumer would think the paper did it to distract from the price hike and size reduction.
A nameplate extends beyond page one. The old blue stripe nameplate was plastered on delivery trucks, news boxes as well their marketing and advertising for decades.
Robb Montgomery produces new media workshops to train journalists and media professionals in more than 20 countries in writing for the Web, multimedia reporting, and Web video journalism.
His hands-on seminars include interactive learning techniques, live demonstrations and expertise in teaching new media concepts to professionals.
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