I get asked this question a lot by editors I advise and people signing up for the Camp Video Journalism workshops and it is a good one.
I usually will respond with a few turnback queries to determine the best answer for them:
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Robb Montgomery produces new media workshops to train journalists and media professionals in more than 20 countries in writing for the Web, multimedia reporting, and Web video journalism.
His hands-on seminars include interactive learning techniques, live demonstrations and expertise in teaching new media concepts to professionals.
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