I am flying to Bucharest today at the invitation of the World Editors Forum to teach two Master Classes at the Executive Media Management Institute.
I really like the structure of these discussions - 20 minute presentation and 70 minute conversation, that’s a great format for an executive audience and my favorite style of teaching.
It’s a tough crowd when all of your students are Editors-in-Chief but I really like working with this class of editors - they are the decision-makers. I am also delighted to join my friends George Brock, International Editor of The Times, UK and Bertrand Pecquerie, the Director of the World Editors Forum in the classroom.
With all of the new newspaper redesigns and the growth in Web video journalism, I am honored to be able to teach on two of my favorite themes.
MASTERCLASS PROGRAM
Thursday 2 October
9.00 - 10.30
Major Press Trends 2005 ‚ 2008 that will impact South Eastern Europe newspapers
Multiplatform newspapers, Organisation of the 24/7 newsroom, Citizen journalism, User Generated Content and social news networks, Video and Mobile journalism, Multi-newspapers newsrooms, Ethics and definition of journalism.
By Bertrand Pecquerie, World Editors Forum Director, France
10.30 - 11.00
Coffee Break
11.00- 12.30
The print and online integration process
New workflow and new newsroom management. New jobs in the integrated newsroom. What are the real constraints and gains of print-digital integration? What interaction between print and online?
By George Brock, International Editor of The Times, UK
12.30 - 14.00
Lunch and breack
Discussion with George Brock
14.00 ‚ 15.30
The rise of the weekend editions
As internet use is lower at weekends and most free newspapers aren’t published, how can papers use this opportunity to strengthen the loyalty of their readers? Which model: one unique newsroom or separate newsrooms?
By George Brock, International Editor of The Times, UK
15.30 - 16.00
Coffee Break
16.00 ‚ 17.30
Design lessons: Design strategies for Web and Print
Front page vs. Home page. Online is a different product entirely. Successes and failures of the recent newspapers’ redesigns and Web design strategies that enhance the brand expereince. Lessons learned in designing media for digital audiences. Case studies from the US and Europe and an update on the latest trends.
By Robb Montgomery, Consultant and CEO of VisualEditors.com, USA
Friday 3 October
9.00 ‚ 10.30
Video-journalism: how to set up your own video studio.
Why video-journalism in a newspaper is different from news in TV channels? Why it can drive traffic to your website or your web TV? What kind of digital media training for your newsroom? The hidden costs of video production and the benefits of enhancing video literacy throughout the newsroom.
By Robb Montgomery, Consultant and CEO of VisualEditors.com, USA
10.30 ‚ 11.00
Coffee Break
11.00 ‚ 12.30
Newsroom Design: the alternatives to the hub and spoke model.
How the newsroom design impacts the new multimedia workflow. Case study of an integrated newsroom: The Daily Telegraph Case study of a non-integrated newsroom: El Pais
ByBertrand Pecquerie, World Editors Forum Director, France
12.30- 14.30
Final Lunch
Discussion with Robb Montgomery and Bertrand Pecquerie
14.30
End of the seminar
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