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14 June, 2017

Which 360° VR video camera should you buy to produce live videos?

Now is the time to start getting excited about what we can do with live, spherical video broadcasts.

National Geographic posted the first Facebook 360° live video from the Mars Simulator research site in Utah using four Nokia OZO Live cameras, wireless mics and picture-in-picture live feeds from famous scientists like Neil deGrasse Tyson.

Of course, not everyone has Television-sized budgets and technical teams to produce to a live 360° VR broadcast with that kind of complexity, but the good news is that you can still do some compelling spherical storytelling on a smaller budget.

The scale and cost of this type of PR spectacle indicates that Live 360° video will be a BIG deal for all of us media makers.

When Facebook decides to put their thumb on the scale of what users see (video, live video, 360° videos ,and now 360° live video) it is natural to guess that a lot of people will see these posts and Facebook will be selling ads against those eyeballs.

I advise broadcasters, publishers and educators about 360° video production, video livestreams for Facebook and YouTube, and the gear that makes all that happen.

Let's take a deep dive into a few new gear choices that complement the strategic workshops I am currently producing.

In those visits we combine research, tech and strategy to develop new business models and programming approaches for reaching the social video crowd - The YouTubers, Facebookers, Snap chatters, and Instagrammers.

One of the keys to continuous innovation is a regular replenishing of your Sandbox.

And this is the time of year that many of my partners are asking me how to spend their budgets before they expire at year's end.

A sandbox is designed for play and healthy experimentation and is assembled for the purpose of allowing the staff to test out ideas and develop new story formats before their competitors do.

These are the top tools in Robb's Sandbox.

360° Mobile Journalism field reporting
You will want to experiment with the low cost Insta360 Nano for producing livestreaming 360 video reports from your smartphone.

It costs less than $199 and an Android version is also available for $139 called the Insta360 Air.

Insta360 Pro Spherical VR 360 8K Camera

This little monster may look like a prop from a Star Wars movie, but promises to do really high quality images and sound in package that costs $3,999. Learn more.

Orah 4i VR camera from Video Stitch.

This compact little camera streams 4K resolution live virtual reality video to headsets–all with the push of a button.

It features live stitching and four microphones to capture the ambisonic 3D sound which enables the viewer of the content to locate the origin of the sound source with a VR headset.

Ambisonic audio is critical to VR storytelling.

The camera is powered by an ethernet cable that runs back to this live stitching production box.

A box with a mic input.

YES! This means we can have the ambisonic sound mix from the camera PLUS a wireless mic in for a presenter or host using a Sennsheiser AVX wireless mic.


Live video switcher
If you want to simulate what NatGeo did with live shot switching from the field, you will need something like a Sony Anycast Live Producer.

360° Cinematic film production

GoPro Omni

BH Photo bundles this six-camera rig with everything you need to capture and stitch together high definition spherical video.

And by everything, I mean it is all inclusive.

It is a fantastic camera array for offline video production.

It does not do 'Live" and it will not record 360 ambisonic audio.

To produce a 360° sound track that matches the video quality, you will need a tetrahedral microphone:

A VR Microphone

Sennheiser Ambeo

and a multi-track field recorder:

Zoom F8 Field Recorder

This is just the bare basic kit.

Sound design is super important for 360° films.
Don't take just my word for it.

Here, have a look at the audio engineering prep for a pro 360° video shoot.

You can get started with a smaller investment.

Get more tips in my new 360° video editing course.

13 June, 2017

12 June, 2017

Edit 360° VR video on your smartphone with LumaFusion app

Editing a 360° video project with LumaFusion on iOS.

The 360° VR video below was shot with a Rico Theta S and edited with an iOS app called LumaFusion.

And then uploaded directly from the app to


and YouTube.

Editing a 360° video project with several video and audio tracks with the iOS app.

The output settings for sharing the 360° video to YouTube.

Watch the complete editing process
-> Enroll in this online video tutorial.

  1. 360° filming
  2. Organizing video clips
  3. Set up your video project
  4. Trimming and arranging clips
  5. Editing audio tracks
  6. Adding text overlays
  7. Saving and sharing on social m...

10 June, 2017

Design Thinking: Case Studies for Business

A radical new way of design thinking is here to help you build a business culture that continuously develops new strategies, business models and products.

Grab this discount coupon for the online course:

How to build an innovation culture that continuously develops new strategies, business models and products - The Design Method.

You will learn to:
  • Identify a challenge or opportunity in your marketplace
  • Define the customer who will benefit from your solution
  • Run a productive brainstorming sessions
  • Build a roadmap and action plan with a cross-functional team
  • Plan for a great user experience from the start
  • Rapidly draft and refine solutions that solve problems for users
  • Validate your prototype solution
  • Build the perfect pitch deck to get your project green-lighted
What are you waiting for?  

05 June, 2017

How Design Thinking Can Grow Your Business - free Webinar


What will I learn in this Live Training?

✔ Benefits of Using the Design Method: You'll get an insider's look at case studies that generate new sales figures and business models. How I led teams to develop profitable innovations in a very short time (Hint: You will be amazed!).

✔ Steps to the Design Method: Get an overview of the key strategies I use for my successful innovation workshops. You'll be taken through each of these key strategies as they relate to a project (Hint: These are the steps that make the difference).

✔ How to best organize innovation sessions: You'll learn what it takes to prepare for an innovation workshop and why having an outside consultant serving as your sprint master provides the strongest results.