Search This site

26 August, 2015

Design thinking with Robb Montgomery

Design thinking can empower your business.

In this hands-on workshop, Robb Montgomery leads teams through a challenge where they have to create a thesis and paper prototype that will either solve a problem or seize an opportunity.

Design thinking is a process that uses a human-centered approach to guide teams to quickly produce actionable ideas that have clear goals.

At the end of the day, each team pitches their solution.

This is a typical result from a team that has applied the principles.

Team 5 (One editor, one designer, one manager, and one coder)

Design challenge: How to encourage users to take action with the stories they view. Our user said that he would like to engage with local issues, but is turned off by polarizing comment threads.

Prototype / pitch / solution: Our solution is to develop an EMPOWR! widget that pops up at the end of a selected article with a simple button prompt: “This issue affects me.”

If a user taps that button, they are provided with two or three simple choices based on their level of interest. For example, Keep me Updated, Connect with others who care, or Offer my help.

The paper prototype and thesis can be used to guide the development of the new product or service.
Comments from participants of a workshop Robb recently conducted for Poynter.
"Why don't we do this more often? This is a great way to solve problems.""I like the team-based approach to problem solving.""I like that we can take the ownership of establishing a new direction.""Inspiring to have the time focus on these issues and this method will help me in other projects."

And from their boss (who also participated . . .)
"I am happy to see the team dedicated time and energy and their skills to help reinvent our portal. I didn't expect this workshop to be so productive.”

Invite Robb to run a Design Thinking Workshop with your team.