Robb Montgomery

APME Newstrain

Robb Montgomery will present a workshop on mobile and tablet strategies at APME Newstrain Chicago on Friday March 26, 2010.
Featuring a workshop sessions where delegate will plan an iPad or iPhone app.

80 percent of the world’s population has available mobile phone coverage, and smartphone use is growing faster than any other kind of phone.

Do you have a long-term mobile strategy? Is your staff MoJo savvy? What are mobile users looking for?

This session will examine the rapidly-evolving mobile media landscape and generate a discussion of steps your newsroom can take to begin or enhance mobile gathering and distribution of content.

Focus: Think beyond just developing “apps” for mobile and to what kind of news or entertainment coverage you should also plan to produce with mobile tools.

(Lecture/discussion plus a small group exercise to design a new mobile product or strategy)