MONACO: Mathias Döpfner opened his interview segment at the Monaco Media Forum with the stunning news that the German media giant’s newspaper division is showing a 25.4% profit.
“If print is a dead business, then this kind of death feels pretty comfortable for me.”
No kidding. Springer is riding in the opposite direction of almost every other western media house. Yes, Arianna Huffington is also on stage but is clearly outclassed in this discussion.
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What was so interesting was that these two were even pitched as equals in the program.
- Axel-Springer CEO shows a profit with old media when so many others are posting massive losses. And, Mathias has real numbers to back it up saying to Huffingtonpost.com in a sense that ‘We make more money in a week with professional journalism than you make in a year.’ (I’m paraphrasing - but he illustrated this several times with concrete numbers.)
- Arianna’s ignorance of the EU copyright protection discussions that Döpfner was alluding to damages her credibility fatally.
Europe is not the U.S. and it does not look good to have the David lecture the Goliath when this particular Goliath is clearly immune to the the types of rocks used so far to destroy it.
Full disclosure I did recently deliver a Video journalism and Web reporting workshop at the Axel-Springer Akademie in Berlin.
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