VIDEO: Robb Montgomery chats with Michael Cooke, Editor-in-chief of the Chicago Sun-Times about the dramatic design treatment he used to draw attention to the sharp rise in shootings in Chicago’s inner-city neighborhoods. In a phone interview, Cooke explains the paper’s campaign and the inspiration for deploying this arresting design approach to the start of the paper’s coverage of the story.
Chicago’s children are dying. The statistics are undeniable, and they are staggering,” said Sun-Times Editor in Chief Michael Cooke. “The point of today’s front page was to grab readers and agree together that we can no longer turn our backs on this problem. We need to, as a city, pull together and put an end to the killing.
Geez I hope flopping the front page will indeed stop the killings. If that does the trick someone is going to have to explain why we aren’t reading every newspaper backwards.