Robb Montgomery

Let’s say you are reporter in a small town and POTUS decides to stop by for a visit.
You could tag along in the media van and eventually publish the details of his visit in an extra print run or you could go completely wireless and live blog the event to your loyal audience -in real time.

That’s what Tom Murse, Jr. of the New Era in Lancaster, PA decided to do when Air Force One and George W stopped into town today. Pretty much everything grinds to halt and people in town all want to know what he did, where he ate and who he talked to.

Tom says:

We sent out a broadcast e-mail to subscribers this morning letting them know we were going to be trying this.
We also invited folks to send in their own pix to our site . . .

And this is how the story now appears in reverse chronological order on his Wordpress blog.

–http://blogs.lancasteronline.com/tommurse/2007/10/03/blogging-bush/

Pretty cool. FYI, Tom was in a seminar I taught last week in Harrisburg at the Pennsylvania Newspaper Association. (Keys to building Online Communities)

Safe to say - he got something out of the day’s training.

I asked him what it took to do this.
He replied:

Dell laptop. Verizon aircard. Wordpress. Photocard handed to me by our photog.
Voila.

Thanks Tom and nice job.

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