Consider NASCAR while plotting your multimedia future.
NASCAR.com Web site redesign
On Feb. 1 NASCAR.com will be putting race fans right in the middle of the race with all the real-time information and visual customization they desire.
Lost remote reports: While you’re watching a race live on TV, it tracks the cars within a few inches and replicates them in an animated, video-game-like display. Pick your favorite driver, listen to his in-car audio, watch his gauges, pick different camera angles and track his position all in real-time.
I am asked by newspaper executives to critique their Web sites and I frequently start by telling them that my expectation is that your Web site should make your user feel as if you have just plopped them in the middle of your town square where they can easily learn or find out anything that is happening in your town in real time.
That vision is, of course, a long way from where many newspaper Web sites currently are in their delivery, thinking or strategic planning.
Click for fullscreen images. (Note: 1,000 pixels wide)
Look over these screen grabs of NASCAR’s new Web site - it does exactly that - puts you in the middle of a real-time event. Note how they have cleverly included the race fan as featured content.
It may look like a standard video game but this is all live race and users-generated data. This is an information rich, database-driven Web site and it is fully monetized by subscriptions and adverts.
Oh and you can get all this live data on your mobile phone, as well.
well i don’t know where this will end up to, or if this will be recieved to anyone..but i would really like someone out there who has a heart to please, im begging, please send a respond to where i can contact NASCAR and start driving. i would really appreciate from the bottom of my heart if someone could send a respond with the regrading information..i just to get out there and drive, this is not a prank e-mail or anything, this is very serious and something i would like to do. i’m sick and tired and having people doubt me that i will never make it in my life to drive. so if anyone can take the time to read this and respond i will ask God to bless you ten fold! my email is nycum_12@hotmail.com
Nascar is previewing it today (2/15/07). It does not work.
No Video or audio on Windows when using IE 6.0 or Firefox 1.5.
No support for MAC at all.
So far a failure.