New media and video journalism
New report measures combined newpaper and online reach in the top 25 U.S. markets.
Scarborough Research is making available a free report that measures the combined (they call it ‘integrated’) effective reach 25 top newspapers are making with their print and online operations. The brief on the research.
Continue reading ‘Newspapers ARE reaching young people . . . with their Web sites.’
These figures measure the top 100 U.S. newspapers and their online offerings. It doesn’t measure some of the newer, powerful components of the Network Effect (Video, users ranking content, mashups, MyYahoo-type personalization, newspaper database searches) but is still noteworthy.
It is a score card for how well papers are now beginning to understand the dynamics our new era of customer-driven, networked journalism. A Washington D.C. outfit called the Bivings Group tallied these numbers and almost instantly amateur journalist bloggers counted the feature list for newspapers in Italy, New Zealand and the U.K.
Last week Bivings added figures for Japan making more comparisons and analysis practical.
Robb Montgomery produces new media workshops to train journalists and media professionals in more than 20 countries in writing for the Web, multimedia reporting, and Web video journalism.
His hands-on seminars include interactive learning techniques, live demonstrations and expertise in teaching new media concepts to professionals.
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