New report measures combined newpaper and online reach in the top 25 U.S. markets.
Continue reading ‘Newspapers ARE reaching young people . . . with their Web sites.’
Monthly Archive for January, 2006
Mobiles are the new internet
Why are we jazzed about mobile media? Because mobiles are going to be the interactive media story for 2007.
Mobile phones are rapidly evolving into truly magic lamps and savvy media companies are lining up to make sure that you rub THEIR Genie when you want local questions answered, interactive news and personalized information. More Americans will be using their mobile for search, GPS assistance, news, vids, and more. Continue reading ‘Media giants make mobile phones the big story for 2007′
The Google/YouTube merger must be seen as an emerging business model and the value is not with YouTube’s revenues. Some think Google could have bought the New York Times for that much money — maybe – but that crowd is not the online audience that Google’s advertisers want.
Google’s advertisers desire YouTube’s audience. That’s what was really sold yesterday - access to an audience that is craved by marketers.
Google has the advertising pool and infrastructure to monetize Web pages and YouTube delivers the kind of content many advertisers want: young, smart, creative people with pocket money and spare time to spend.
Welcome to the media mogul that did not set out to become one.
Of course neither Google nor YouTube went into business to become a large media concern but that is what they keenly decided they had become and are now leveraging their ability to deliver a tightly-focused audience to people who want to pay to be in front of them.
Continue reading ‘Google bought YouTube's audience and other lessons for mass media’
Robb’s amazing talent lies in the way he can take a venture from start to finish in record speed. Witness the work he did in helping to transform the Sun-Times, how fast he went from vision to reality with VisualEditors.com, and the way he sped through many a quick change with the Examiner papers. Nimbleness is this guy’s middle name.”
Continue reading ‘Matt Mansfield of the San Jose Mercury News’
Loyal partner and full of great ideas
As Robb’s chief news blogger and bottlewasher at VizEds, I’ve worked closely with him to provide content since the early days of the project. I’ve known Robb since we worked together at the Chicago Tribune in the mid-1990s. He’s wonderfully talented, energetic, full of energy and always on the cutting edge. Robb is a visionary. I’m honored that I’ve been able to play a role in his project.
Robb Montgomery’s reports in a video vignette from London with speaker highlights from the World Digital Publishing Conference.
Continue reading ‘VIDEO No. 2, World Digital Publishing Conference’
